The Real Pepsi Challenge: How One Pioneering Company Broke Color
[0743265726]

Contributor(s): Capparell, Stephanie (Author)

ISBN: 0743265726 EAN: 9780743265720

Publisher: Wall Street Journal Books (View Publisher's Titles)

US SRP: $ 23.99 US

Binding: Paperback - Other Formats

Pub Date: February 01, 2008

Annotation: This inspirational work follows the pioneering successes of a group of 12 African-American marketing executives at Pepsi Cola in the 1940s and 1950s, who paved the way for a more inclusionary marketing plan that helped transform U.S. business and society.